The Angus Pure Natural brand represents Angus beef that has been raised naturally in the lush grazing regions of South Australia, from the Barossa to the Limestone Coast and beyond. Angus Pure Natural Beef is fully traceable from paddock to plate utilising DNA technology provided by Pfizer Animal Genetics. Carcasses are also graded for quality using the MSA grading system to ensure an eating quality outcome delivering highly consistent Angus Pure branded beef that is healthy, flavoursome and tender, the core promise of Angus Pure.