Since 1972, MAMEE Monster has built a strong affinity with children through the lovable blue monster mascot. For the past 40 years, it has been the staple tasty and affordable treat for many Malaysians with fun little rewards like stickers and temporary tattoos. It was small offerings that lent itself to transform the snack into a cultural icon. Being one of the early pioneers of snacks in the Malaysian Market, MAMEE Monster has been consistently serving quality to its consumers around the world. It is currently distributed to over a 100 countries, with the recognisable blue monster fronting the brand. With the unique concept of ‘Crunch it, Shake it, Munch it,' MAMEE Monster has been quickly accepted as a quality product that is fun and unique. Presently, MAMEE Monster is enjoyed by not only kids, but people from all age groups.