Our history:In 2002, the Colombian Coffee Growers Federation, a nonprofit organization representing 540,000 coffee growing families tasked the Juan Valdez brand with the mission of opening different businesses around the world to generate value for Colombia’s coffee growers. | 100% Premium Colombian Coffee:All Juan Valdez coffee beans are handpicked by Colombian growers and undergo rigorous quality control processes. By monitoring all stages of the production process and preparation methods, we assure that each cup of coffee has the best quality, aroma, and balanced acidity. | Our roast:To bring the best premium Colombian coffee to the world, we created our own line of packaged coffee that includes strong, balanced coffees with different profiles adjusted to the most demanding international audiences. |