Always Natural. Always Real. Natural Source of Protein, Fiber and Healthy Fatty Acids Same Great NOW Taste. Brand New Look! Fresh, Wholesome & Tasty There are a lot more to pumpkins than just pies and jack-o-lanterns. The flat little seeds (called pepitas in Spanish) are a good natural source of protein and fiber. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.