Our Story
Smarties Candy Company is a sweet family business. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties, America’s favorite candy wafer roll. The company is now led by the founder’s grand daughters, Co-Presidents Sarah Dee, Jessica Dee Sawyer and Liz Dee.