Annihilate your taste buds with 3x more sour than your favorite Now and Later long lasting chews. Now and Later is a brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Throughout its lifetime, Now and Later has developed into nineteen unique flavors currently available in both the traditional and chewy variety.
Choose Your Later
- The Long Lasting Chew
- Bold, fruity taffy candy
- Offered in traditional hard and chewy products
- Available in 17+ flavors (Original, Chewy, Sour, and Splits assortments)
- Individually wrapped candy for on-the-go or easy sharing
Now and Later Original Chews
Mixed Fruit
Kick-start your taste buds with the long lasting fruit flavor of Now and Later. This original chews packs an impossible amount of boldness into a bite-sized candy square. Now & Later’s are available in more than 16 flavors--from Cherry and Watermelon to Mango and Wild Berry--and the individually wrapped candy pieces are easy to throw in your pocket or bag to enjoy either now or later.
Assortment of delicious flavors, including cherry, grape, apple, and fruit punch.
- Now and Later Original Chews, Mixed Fruit, 4 Ounce
Share the Square
Now and Later is a classic candy that never goes out of style. Designed to start out hard and end up soft, these iconic fruit squares are loaded with intense fruit flavor that's best enjoyed when savored slowly. And since each candy is individually wrapped, it's easy to spread the love and share the square with your friends.
About Now and Later
Bold. Original. Long Lasting. Now and Later has been providing The Long Lasting Chew since its origin as a penny candy in Brooklyn in 1862. Now manufactured by the Ferrara Candy Company, Now and Later is available in a wide variety of unique fruit flavors in traditional (harder) and chewy (softer) taffy, so there's something for everyone to enjoy.
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Now & Later Original ChewsYou know them, you love them, now get your hands on all of our legendary bold flavors. | Now & Later Shell ShockedExhilarate your taste buds with shell shocked fruit chewy bites. The bold-flavored, long-lasting Now & Later in a poppable chew! Enjoy the assortment of flavors including apple, cherry, strawberry, grape, and banana. | Now & Later Extreme SourPoppable. Chewy, Sour. Get Shell Shocked with a burst of sour in a candy coated, long-lasting fruit chew. | Now & Later ChewyA chewier texture meets our bold flavors for a different spin on our long-lasting chews. All the bold flavor of the original, just chewier! You'll love this long-lasting square. |
- Each piece of delicious candy is individually wrapped, which makes for easy sharing
- Delicious square shaped chewy taffy
- Assorted fruit flavors: watermelon, apple and cherry
- Extremely sour soft and chewy candy pieces
- With 3x more sour than your favorite Now and Later long lasting chews these really are Extreme
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