Each package contains 32 individually wrapped items (16 Twinkies and 16 Chocolate Cupcakes) that deliver a 25% value to the market. Twinkies are a cream-filled golden sponge cake and cupcakes are a cream-filled chocolate cake with a thick layer of chocolate icing and topped with the 8 swiggles. Both cakes have been an American icon for nearly 85 years, produced and packaged to retain their freshness up to 65 days.