Wheaties is the original Breakfast of Champions, celebrating 100 years of 100% crunchy whole wheat flakes packaged up in the iconic orange box. Since the 1st athlete graced its cover in 1934, Wheaties has highlighted hundreds of champions in their sport and in their communities on its box. To celebrate the 100-year anniversary, Wheaties is releasing limited-edition Century Collectors series boxes featuring some of the most prominent athletes throughout its history . A good source of B vitamins and fiber with 30 grams of whole grain per serving (at least 48g are recommended daily), Wheaties is a source of energy and inspiration right on your breakfast table. By partnering with champions who champion social issues that are bigger than sports, and amplifying their stories, Wheaties seeks to empower and inspire the next generation of champions for the next 100 years.
The Breakfast Of Champions
With whole grain flakes and a good source of B vitamins and fiber, Wheaties has been helping its fans perform like champions since 1924.
History
In the 1930s, testimonials from athletic greats turned the modest wheat flake into something of a legend. By the late 1950s, Wheaties began its first of several sponsorship deals with athletic legends, like Mary Lou Retton, Walter Peyton, Jackie Joyner-Kersee, Muhammad Ali and Michael Jordan.
Nutrition Per Serving
100 Calories, Whole Grains, 3g Fiber, Rich in Vitamin B
What is the ‘Better If Used By’ date on the box mean?
This date means your box of Wheaties is assured to be fresh through this date. Once a product is past its shelf life date, the taste and performance may not be of the highest quality.
Will the feature athlete on the box be the same as shown?
It may be possible the box shipped has a different cover or athlete than the one shown, depending on available inventory.
Why is whole grain important?
Grains provide key nutrients in the diet, especially whole grain. Our Wheaties cereal is a part of a healthy diet and provides essential vitamins, minerals and fiber.
How much whole grain is recommended per day?
The 2015 – 2020 Dietary Guidelines for Americans encourage at least 3 servings (~48 grams) of whole grain per day. Despite this, 9 out of 10 Americans do not get the recommended amount.
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Feature 1Breakfast of Champions™ | Feature 155% of Daily Value of Fiber per serving | Feature 140% of Daily Value of Fiber per serving |
Feature 2Iconic cereal with 100 percent whole grain flakes. | Feature 2Delightfully simple with 60 calories and 0g sugar per serving. | Feature 2Hearty flake with delicious honey clusters. |
Feature 3Also a good source of B vitamins and fiber. | Feature 3Helps keep you full throughout the morning. | Feature 3Helps keep you full throughout the morning. |
- BREAKFAST OF CHAMPIONS: Wheaties, the original Breakfast of Champions, is celebrating 100 years of greatness this year by featuring the top Wheaties Champions of all time on Century Collectors Series boxes
- COLLECTIBLE BOX: Wheaties has been synonymous with greatness, featuring some of the most decorated athletes in history on the iconic orange, collectible box.
- 100% WHOLE WHEAT FLAKES with 30 grams whole grain per serving (At least 48 grams recommended daily)
- HEALTHY SNACK & EASY BREAKFAST made without high fructose corn syrup, provides important vitamins and minerals, is low fat, contains 0mg cholesterol and is a good source of B vitamins and fiber
- CONTAINS: 15.6 oz
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