Some have described Alfred peet as the “big bang” of craft coffee-the one who started it all. When he set up shop in Berkeley back in 1966, he transformed America's expectations of the depth, body and flavor in our cups. And that pursuit of greatness has never stopped. In celebration of our 50th year, we’re honoring his legacy by taking a bold step ahead. Like Mr. Peet’s pioneering dark roasts, our new signature blend expands the horizon of what coffee can be: vibrant, full-flavored, boldly original, and roasted to medium-bodied perfection. If you love major Dickason's one-of-a-kind taste, you’ll find a kindred spirit in big bang. This blend is crafted from some of the same premium coffees, as major Dickason's, but with a twist, thanks to the heavenly, aromatic citrus of Ethiopian super natural. It’s the perfect coffee to honor the man who still inspires us every day. Join us in raising our mugs to 50 years of flavor, friends, and fanatical coffee love as we ring in the next 50 with a big bang.