A loyal customer and retired army officer named Key Dickason originally brought the idea for what would become Peet's all-time bestselling coffee to Alfred Peet in 1969. The result was so good that Peet not only named it after Dickason but also gave him a promotion from sergeant to major. Major Dickason's combines the best origin coffees from the world's premier growing regions with each region imparting its distinctive characteristics into a smooth balanced cup. Over the years this flavorful deeply roasted and unsurpassable blend has come to epitomize the taste of Peet's Coffee. The decaf version use the same premium beans delivering a cup just as full of flavor body and aroma but without caffeine. This coffee comes pre-ground for quick and easy brewing.