These beans will brew up a cup that's vibrant and crisp, with smooth citrus notes that give a hint of extra brightness to the morning. Even when it's not sunny. And that's just the first sip. Enjoy. The Short Story of How We Earned Our Name: Way back in 1970, we set out to craft the best cup of coffee. By using only the finest beans and perfecting our signature smooth roast, we landed on something downright delicious. And because we knew we had something special, we entered a competition and were named "The Best Coffee in Seattle." We were thrilled—and knew that we had found our name. Today, we continue to obsess over our award-winning coffee, because our name reminds us just how high we’ve set the bar. It's a challenge to us. And a promise to you.