The characteristics of this blend are smooth and mellow. It can be brewed as strong or as light as you like, and it will always taste great. It is our most popular blend and defines the roasting style of biggby coffee. With 75 years of experience and dedication to the coffee culture Paramount Coffee has perfected its roasting process to unlock the unique characteristics of each bean. Passion for the craft brings every nuance of aroma and flavor to your cup making each sip a true sensory experience. Paramount Coffee imports green beans from the world's best coffee growers and meticulously examines each pound for perfect size color and texture. Every batch of masterfully roasted beans is then electronically analyzed before packaging to ensure the perfect cup.